How To Write Engaging Content For Your WebsiteBy The Campus Digital
Sure, design is important. Content, however, is just as important.
What do I mean?
Good copy or text on your website will trigger your buyers to buy or get your visitors to subscribe for your newsletter.
Having convincing copy compared to having moderate copy makes or breaks the success of your website.
So, how do you write better content?
A good copywriter can write in such a way, it almost becomes hypnotizing.
The effectiveness of copy
I’m sure you’re now wondering:
You can write better content by analyzing which
There is actually a certain formula for this. Do you know what it’s called?
AIDA is an acronym for: Attention | Interest | Desire | Action
These are the 4 steps anybody goes through before doing anything.
- You learned about Campus Digital and our blog (Attention).
- You wanted to know how to attract customers better (Interest).
- And thus had the desire to perform better (Desire).
- You started reading this blog post (Action).
The utilised text is your information. You should first aim to draw the attention of your reader, by writing a compelling headline.
It’s true that with the ever expanding information overflow it has become more and more difficult, but this will drive you to write such quality. A famous Yogi, called Fred DeVito, said: “If it doesn’t challenge you, it won’t change you.”
Often the headline and the first picture/video on the left draw the initial attention.
When selling weight loss pills don’t write “Lose a lot of pounds quickly and easily”, because this sounds like you’re selling something. Instead, use something like “How I
Let’s dive into the headlines more.
Elements Of A Strong Headline
- Personal benefit of the reader (e.g. NASA discovered something amazing that makes you look 11 years younger).
- Curiosity (e.g. Are you the one that makes these 12 mistakes when shopping for a new car?).
- Specific (e.g. The 7-week program to lose 10 pounds without spending even 1 dollar).
- Easy and quick (This 25-year-old earns 2000 euros a month, working only 20 hours a week. He now shares his secret to the next 100 people).
Make sure it’s realistic though. Don’t say something like “Learn your dog to bring the newspaper in 5 minutes” because
And now onto the main event:
The main body of your content has to be interesting for your reader and get him or her to continue reading. Make sure you’re delivering on the promise you have made or create enough curiosity for a visitor to opt-in for more information.
Let your headline guide you through creating a story. A tip to create a narrative is starting with the middle part and then go back to the beginning (this
Doing this creates a gap and you might already know that people want to fill the gap.
To help your readers’ eyes,
Via headings you’re able to decrease the eye fatigue and creates more air and breathability in your story. Avoid long paragraphs and difficult words. You can even use one-line paragraphs.
Headings also play another big role: people
Readers might see your photo and some of your headlines and if you’re lucky some bold text and quotes. Grab their attention by writing compelling headlines to maximize your “Read Through Rate”.
Let’s assume you want your reader to purchase a bike. Write about the advantages it has and not something like “This bike has Shimano R2000 brakes”. Tell them what advantages it has: “This bike comes with high quality
Let’s tackle the next tip:
Providing a guarantee reduces or even eliminated the risk entirely. An example of providing is a 90-day refund or a 30 day trial. Although you might lose expenses, the added conversion will make up for those AND create additional revenue.
Another great way of gaining more trust is..
Close the deal!
Often good content is just consumed by your readers, without telling them what to do next.
We promised how to increase your effectiveness earlier on. Using the AIDA-formula is fundamental, but what really helps is:
If your offer is available forever it
- Your offer is not so exclusive, therefore not so interesting.
Your offer can be takennext year, stimulating postponement.
And it’s easy to figure out what postponement means for your business: it hurts your sales.
Add a restriction like: The number of
Need more info or help?
Or maybe your business could
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