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Last Updated On: 25/05/2019

7 Things To Keep In Mind Creating Your Logo

By The Campus Digital

Rebranding can cost 10 - 20% of your annual revenue.

That is a lot of money.

So when creating a logo it has to be good from the start.

When I ask you which logos come to mind I’m pretty sure it includes at least of the following:  Apple, Nike, Windows, Google and Facebook.

How come those logos are stuck in our brain?

One of those reasons is that these logos were created to do exactly that: to stay with you. We have gathered a couple of things to keep in mind when picking your logo.

1. Inspiration

Luckily for you you’re not the first person to create a logo! Many others have done it before you and there is a good chance that your ideas might already be implemented.

But don’t give up.

Your logo is something you need to think about, get inspired and that you need to brainstorm about.

Understand which voice you want to use as a business and reflect that via the style of your logo.

2. Specificity

In the initial stage you’re preparing for a logo and that includes research. Research however doesn’t mean to copy a logo and hope it will never be discovered (that includes changing just changing it a little).

Additionally, people might confuse your product with that of someone else, so make sure that you stand out with your unique logo.

3. Colors – Font Type

Choosing the right color or colors is extremely important for your business.

On the one hand, it should not resemble your competitors and on the other you should be able to deliver your message.

For example: if you sell baby clothing, then baby blue or baby pink might fit. If you deal with growth or environmental subjects, then green is a better fit.

What you have to keep in mind is that colors have an emotional effect, you tap into the psychology of people. Blue provides confidence, while purple emits elegance and red is associated with action and power.

We have created a comprehensive guide for you to pick the right color(s), so do a follow-up on that as well.

The font is just as important. It will also determine whether your communication will be easily digested or not, as the research of MIT psychologist Kevin Larson concluded.

4. Name

Creating a name can be really difficult.

How do you solve it?

Teamwork! Gather 2-3 people and start brainstorming. Don’t shoot down any idea and just collect all the creativity. At a point you will have a spark that fits your business identity.

Keep the name short. Try words relating to pleasant memories and jot them all down.

Found a great wordplay? Excellent!

Do other people understand it as well? If not, then continue.

It will take some time before you have found that specific name, just be patient, leave room for creativity, search synonyms and you will deliver.

5. Hypes Fade, Trends Change

Maybe you have picked up new trendy words like YOLO or Insta-Food and want to use those for your brand.

But hypes die out and that will make you less relevant.

And most likely you’re building a business to last, right? Create one that lasts and don’t be like Pepsi:

Image from Consumerist

6. You Might Need Help

Are you good at drawing yourself?

Great!

But it's better to keep this a hobby and get professional help from a designer.

If you’re serious about your business and your brand identity, it’s better to leave it to an expert. Contact a graphic designer and collect the ideas from your brainstorming and inform which colors you would like.

They will do the rest.

7. Selecting the Logo Type

Wait, there is more?

Yes. We have several logo types to choose from. Let’s collect them for you:

Letters: some businesses use logos consisting of  characteristic letters, like McDonald’s, LG or PlayStation. Others choose just one like Facebook, Pinterest and Unilever.

Symbols: Symbols play an important role in logos. Fo r instance, the Amazon logo, has an arrow from the "A" to the "Z", indicating they have it all. And at the same time it creates a smile, associating it with something pleasant.

Often symbols from local culture or history are used as well. Greece is a great example of this.

Abstract: Abstract logos are not yet known symbols or letters. But their advantage is that it draws the attention as it’s unfamiliar. It’s like seeing a box in a forest, because nature doesn’t have straight angles. A known example is Nike.

Word mark: a word mark is a logo made of a word, turned into a logo. Example? Google or Coca-Cola.

Choosing the right logo is only as difficult as you want it to be. Often simplicity wins. Use the above inspiration to have a logo created or if you’re a designer yourself, you know what to do.

 

You might also like:

  1. How To Write Engaging Content For Your Website
  2. How To Bring Customers Back Into Your Business
  3. The Psychology of Colour in Marketing
  4. Promoting Yourself Online: 9 Ways To Actually Deliver
  5. The Buying Cycle Explained (And Why You Should Know)

 

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