How To Run An Effective Eshop?By The Campus Digital
Running an e-shop is tough.
But luckily there are some ways to make it less tough. Having built
A lot of clients ask us how to lighten the load.
And because we also act as consultants, we figured it’d be nice to have it available online in a comprehensive article.
Here we share some small secrets on how to run an effective
It is much easier (and cheaper) to sell to a existing customer than someone new. Therefore, focus your efforts on upselling rather than to
You can do this via an incentive like: “Buy a 2nd product to unlock free shipping or get 40% off for your 2nd order product
Another example: someone purchases a mobile phone and you can suggest a Bluetooth
Because there are already a lot of
For instance, you can refrain from selling furniture and instead specialise in furniture for kids and use this expertise as your competitive advantage.
By specialising in this niche you will
As no one is perfect, there is also not a perfect
Try out new methods,
For instance, you can track the Conversion Rate. When one out of a hundred visitors buys something from you, then you have a conversion rate of 1%.
An even better way to do this is via split testing, which is part of Conversion Rate Optimisation. You will send half of your visitors to the default website and the other half to an improved one. Now you can see what performs better and implement the changes.
A very important factor is to keep a constant eye on ROI. See what you’re spending and see what you earn.
Use tracking systems to see how your customers are finding you, so you can see what promotion is doing well and which isn’t.
Monitoring your ROI will be a vital point for your next promotional move.
When a customer placed a purchase he or she should land on a thank-you page, which plays a vital role in your success.
The customer already placed trust in your business by spending time and money in getting your product. This is the ideal opportunity to suggest something else (remember upselling?). Do you need more Facebook Page likes? This is your opportunity.
Remember coupons? How about you let the customer share his purchase on social media in return for a coupon?
When someone subscribes to your newsletter or signs up for an account, it’s a good idea to send him/her an automated message thanking for signing up.
You can even provide a gift like an eBook, white paper or coupon. This way we can show our appreciation and also pre-program our readers that the newsletter contains something valuable.
The more difficult you are to reach, the less interaction. Make sense right, but have you implemented it as well?
Do you provide phone support? Create an icon, add your phone number next to it and place it somewhere visible, so visitors can reach out to you easily.
Alternatives can be via an easy to reach contact form or a live chat widget, usually placed in the down-right corner.
Make life easy on your customers, right?
If you don’t do it already: track your abandoned carts (this is when someone adds an item in the basket, but doesn’t proceed with the checkout).
You could reach out to this customer and ask if something happened or why (s
Contests are an easy way of getting more exposure. And with
Share it on social media and via email to make sure everyone
Other than giving gifts upfront, another way of getting more traction is including a surprise gift in the placed order. Because this was unexpected, the customer will
A big concern for customers is how shipping
Include a button that brings the customer to the shipping info and include several shipping options (instant = more expensive, normal or free = takes more time).
Imagine yourself in the supermarket and standing in front of the cereals. Just how many options do you have?
Most likely customers need some of your guidance, especially when you offer a lot of products. You can help them via suggested products or pointing to best sellers. Also include enough high quality pictures, so the customer sees what he/she gets.
On your homepage you can add a video showcasing your product or your company, so the customer
Do you have reviews enabled? If not, this is a good way of social proof and will stimulate your potential customers.
Concerning your products: provide a good variety and organise them in groups. Per mail category it’s good to have 5-7 sub-groups so keep things clutter free.
Use search filters or a tagging system so a customer can easily find what they are looking for. Try to imagine yourself as a customer and go through the shopping experience. Whatever is bothering you, will bother your customers. And then fix it.
Business is trust. Without trust there is no business.
And why not use it an advantage? You can inform your customers what you have implemented by visible badges or icons on your website (perhaps your footer?)
Looking for one? Trust Guard is one
Imagine yourself again in that supermarket. You finally chose the box of cereals you want and the moment you turn the corner, you see a big queue. How do you feel?
If you have this feeling on an
We recommend usability tests, which
SEO (Search Engine Optimization) is a huge subject. But to name a few, here’s what you need to do:
- Have Search Engine Friendly links (SEF links) like www
- All the pages should contain
appropriatetitles and descriptions.
- Use canonical URLs or 301 redirects whenever applicable.
If you’re running an ad campaign on Google AdWords and you’re not a specialist, it might be a good idea to consult an expert to do this for you. Based on the budget you
For instance, you need to have Google Analytics
Buyers who have found you through your Google AdWords campaign need to
But what if the customer saw your ad and then a week later types in the website directly?
Affiliate Marketing is a performance-based promotion method where someone else is promoting your products and once sold, the affiliate marketer can keep a commission.
Because it is performance based you only pay a commission once you have sold something.
Have you built a blog already? If not, it’s about time you do!
A blog is the ideal way of presenting new products, explain how to use your products and what problem they solve, tips and tricks to get the most out of the products and other relevant information for a larger target audience.
You can either have a blog built-in, accessible via www
Create blog posts with interesting titles, add at least one picture and provide links to buy the products.
Even more engaging is vlogging (video blogging), which you can then also share on your social media channels, which your users will love.
You can set up your account (some are free, others
Nowadays your business cannot be absent from the social media platforms.
For instance, comments from buyers can stimulate other people to check out your products
So for your
If you sell something particular as a product, most likely there will be a portal which specialises in this
If there are, reach out to them and you might
Last but definitely not least: do not forget about traditional offline marketing methods
Campus Digital can help you with any from the above (minus the offline one,
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