Promoting Yourself Online: 9 Ways To Actually DeliverBy The Campus Digital
Creating the perfect product just doesn’t cut it…
if no one knows about it.
There is no exaggerating in stating that businesses need a lasting and impressive presence on the web and if you look at the increasing digital ad spent each year you cannot stay behind.
So how do you promote yourself online and what work, what doesn’t?
Content Marketing is relatively new in the business. Creating a blog with high quality content related to your domain adds an enormous value to your business.
Content gets you three times more leads than paid search advertising (Content Marketing Institute 2017) for instance. And there are many more stats to prove its worth!
Although usually it’s not an instant boost, but content generates engagement over the long term and
Not only does it attract the attention of search engines, it also gives you prestige as you share your expertise and also becomes a marketing opportunity to capture opt-ins or social media shares.
Though not new or free, Facebook Ads are very cost-effective when done right. We say done right, because you have to know what you’re doing.
You need to send the right message to the right people. This
A company that knows its buyer persona well can leverage the Facebook data in the most opportune way. For example:
- Sushi bar “Sushi King” in Paris, France targets English-speaking tourist and displays an English written ad to travelers that speak English, are between 23 and 60 years old, have a decent income and like sushi and sushi restaurants.
- When this buyer
persona clicks on the ad, it’s being redirected to a landing page that showcases (in English) their delicious sushi, with a call to action button to book a reservation.
Test different visuals, ad copy and landing pages to see what works best.
Search Engine Optimisation
Optimising will deliver organic traffic, meaning you will not have paid to
Getting on the first page of Google means more traffic, leads and sales. But also more brand queries, more authority and lower advertising costs.
Some of those tactics include creating and distributing content, editing HTML code, create responsive mobile websites or even AMP websites.
New business will have to be patient before they
Native Advertising is a form of paid and indirect advertising. When you see someone drinking a Coca-Cola in a movie, you’re doing product placement or native advertising.
Because we’re getting better at avoiding advertisement, another tactic of bringing your message out there is via a more “sneaky” way.
Your website is your “store front”.
As it functions as a 24/7/365 sales person it needs to speak an easy-to-understand language. For your site this means that it must be easy to navigate, provides (not too much) information and makes it easy to reach out to you.
Have it tested by people close to you and ask them to find or perform
Keep in mind: when someone lands on your website, you’re actually in the 2nd phase of the Customer Value Journey.
LinkedIn teams are
You can promote your content through these groups,
Pick your groups carefully and start engaging with them to get more traction for your brand.
- Meet the team first: leave comments on other posts first for a while.
- Use visual content (photos or infographics).
- Create contacts: when someone likes or comments on your post, connect/befriend him or her.
- Create useful videos on YouTube and share them here.
YouTube is the 2nd biggest search engine. As you want to
For example, you can create tutorials on how to get something done or vlog about tips and tricks for your industry.
The ad you create points towards a website of your choosing and once a sale
There are many ways of affiliate marketing, but common practices are via banners or blog articles with embedded links.
Promoting your business through this way helps in getting more brand awareness, sales and will increase your website traffic.
Should you not have a list-building mechanism in place, start creating it even today! Create a lead magnet and start collecting those emails!
A lot of marketers make the mistake of immediately starting to promote their products.
Don’t do this…
Give them value, something interesting and build a connection with your audience. Then introduce them to your products.. with style.
The Campus Digital has been doing this for 10 years, so we know our business. If you need some expert help for the above,
Have a great day!
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