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Last Updated On: 25/05/2019

Promoting Yourself Online: 9 Ways To Actually Deliver

By The Campus Digital

Creating the perfect product just doesn’t cut it…

if no one knows about it.

There is no exaggerating in stating that businesses need a lasting and impressive presence on the web and if you look at the increasing digital ad spent each year you cannot stay behind.

So how do you promote yourself online and what work, what doesn’t?

Create a blog

Content Marketing is relatively new in the business. Creating a blog with high quality content related to your domain adds an enormous value to your business.

Content gets you three times more leads than paid search advertising (Content Marketing Institute 2017) for instance. And there are many more stats to prove its worth!

Although usually it’s not an instant boost, but content generates engagement over the long term and basically gives your website “body”.

Not only does it attract the attention of search engines, it also gives you prestige as you share your expertise and also becomes a marketing opportunity to capture opt-ins or social media shares.

Facebook Ads

Though not new or free, Facebook Ads are very cost-effective when done right. We say done right, because you have to know what you’re doing.

You need to send the right message to the right people. This is done by targeting only the people most likely to interact with your brand or product.

A company that knows its buyer persona well can leverage the Facebook data in the most opportune way. For example:

  • Sushi bar “Sushi King” in Paris, France targets English-speaking tourist and displays an English written ad to travelers that speak English, are between 23 and 60 years old, have a decent income and like sushi and sushi restaurants.
  • When this buyer persona clicks on the ad, it’s being redirected to a landing page that showcases (in English) their delicious sushi, with a call to action button to book a reservation.

Test different visuals, ad copy and landing pages to see what works best.

Optimise for Search Engines (SEO)

Search Engine Optimisation consists of many techniques to optimise being found by Google and others.

Optimising will deliver organic traffic, meaning you will not have paid to acquire it.

Getting on the first page of Google means more traffic, leads and sales. But also more brand queries, more authority and lower advertising costs.

Some of those tactics include creating and distributing content, editing HTML code, create responsive mobile websites or even AMP websites.

Generally,  you should keep in mind that SEO is and will be vital for your business, but at the same time it’s a tricky marketing strategy as it tend to take up a lot of time and effort.

New business will have to be patient before they start to see results, but it’s definitely worth it!

Native Advertising

Native Advertising is a form of paid and indirect advertising. When you see someone drinking a Coca-Cola in a movie, you’re doing product placement or native advertising.

Because we’re getting better at avoiding advertisement, another tactic of bringing your message out there is via a more “sneaky” way.

Improve User Experience

Your website is your “store front”.

As it functions as a 24/7/365 sales person it needs to speak an easy-to-understand language. For your site this means that it must be easy to navigate, provides (not too much) information and makes it easy to reach out to you.

Have it tested by people close to you and ask them to find or perform something. If they fail or have great difficulties, you know it’s time to go back to the drawing table.

Keep in mind: when someone lands on your website, you’re actually in the 2nd phase of the Customer Value Journey.

Connect with people via LinkedIn Groups

LinkedIn teams are a great way of connecting with other people from your industry, who are able to help your spread your message.

You can promote your content through these groups, providing you’re not acting as a spammer. When content is good, there is nothing to worry about.

Pick your groups carefully and start engaging with them to get more traction for your brand.

Some tips:

  • Meet the team first: leave comments on other posts first for a while.
  • Use visual content (photos or infographics).
  • Create contacts: when someone likes or comments on your post, connect/befriend him or her.
  • Create useful videos on YouTube and share them here.

YouTube is the 2nd biggest search engine. As you want to be found on Google Search, you will also want to be found on YouTube.

For example, you can create tutorials on how to get something done or vlog about tips and tricks for your industry.

Affiliate Marketing

Affiliate Marketing is primarily focused at those interested in selling and is a relatively easy, secure and cost-effective way to promote your products.

The ad you create points towards a website of your choosing and once a sale is made, you share a commission to the one that promoted you.

There are many ways of affiliate marketing, but common practices are via banners or blog articles with embedded links.

Email Marketing

Email marketing is found in almost any business, and for a good reason too: it’s cheap!

Promoting your business through this way helps in getting more brand awareness, sales and will increase your website traffic.

Should you not have a list-building mechanism in place, start creating it even today! Create a lead magnet and start collecting those emails!

A lot of marketers make the mistake of immediately starting to promote their products.

Don’t do this…

Give them value, something interesting and build a connection with your audience. Then introduce them to your products.. with style.

The Campus Digital has been doing this for 10 years, so we know our business. If you need some expert help for the above, feel free to reach out to us.

Have a great day!

 

You might also like:

  1. 7 Things To Keep In Mind Creating Your Logo
  2. How To Bring Customers Back Into Your Business
  3. The Psychology of Colour in Marketing
  4. How To Write Engaging Content For Your Website
  5. The Buying Cycle Explained (And Why You Should Know)

 

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