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Last Updated On: 22/05/2019

How To Register Your Business In Google My Business

By The Campus Digital

Google says “One out of five searches is location based.”

Finding businesses or services has become so much easier nowadays. Do you have your business professionally listed on Google Maps?

If not or you want to know how it could be done better, this article is just for you.

Why To Register Your Business?

You can compare Google My Business with yellow pages, but then online. If you offer products or services locally you definitely want to be found. This can be done by registering in Google My Business. 

And yes, it’s free too! Its purpose is to provide, manage and update your business information on the different Google services like Google Maps and Google Search.

The benefits:

  • Entirely free. This really is a no-brainer.
  • It functions as a mini-website, detailing all your (contact) information.
  • All info is clickable, meaning additional traffic to your website.
  • Mobile-friendly, your business will look good on smartphones too.
  • Any update needed? Your new info is immediately updated.
  • Get analytics of people looking for you, on what they click, etc.
  • People will be able to find directions to your business via Google Maps.
  • Update opening hours, your brand new website, etc.
  • It helps for your SEO, because you provide more and quality info.
  • Appear in front of a local audience (someone looking for a Chinese restaurant in the city).

How Do I Add My Business to Google Maps?

Creating a Google My Business profile is fairly easy. We’ll walk you through it:

  1. Go to ww.gmail.com and log in. If you don’t have an account yet, you can create one by clicking here. Once signed in, go to Google My Business and click on “Manage now”.
  2. Fill out your Business name and the other relevant information like your address, phone number, opening hours, website etc. Once you’re done, you’ll be able to click on “Finish”.
  3. Make sure to verify your listing. This is done by filling out your business mailing address. You’ll receive a postcard with a code that needs to be entered. This will take some time of course.

 

How To Get The Most Out Of Google My Business

The initial setup asked for some information. But by providing more information—do note that this becomes available for the other Google channels like YouTube—you’ll increase the chances to rank well Google.

Create a good profile and use high-quality pictures to get the most out of your Google My Business account.

Once you’re set up, keep an eye out on your Google Analytics account to see which engagement your listing gets and to see what kind of audience (demographics) is clicking on your profile. Free marketing research right there.

Google My Business allows for feedback as well. This is an amazing way to engage with your customers or prospects and to show you’re an active-listener. Stimulate your current customers to provide a review for you to build social proof. Great advertisement with minimal effort.

Even when people write negative reviews respond professionally and with courtesy and you will come out as the winner, anyway. If you’re interested on how to handle negative reviews, then check out this blog we made.

Do you need help to represent your business professionally, click here to reach out to us.

 

You might also like:

  1. 7 Things To Keep In Mind Creating Your Logo
  2. How To Bring Customers Back Into Your Business
  3. The Psychology of Colour in Marketing
  4. Promoting Yourself Online: 9 Ways To Actually Deliver
  5. The Buying Cycle Explained (And Why You Should Know)

 

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